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Andrew Ainslie Neeraj Arora Christine Balagué David R. Bell André Bonfrer Rexx Briggs Randolph E. Bucklin Laurence Daudigeos Benedict G. C. Dellaert Valerie S. Folkes Anindya Ghose Young Jee Han Gerald Haubl James D. Hess Stephen J. Hoch François-Xavier Hussherr Raghuram Iyengar Sandy D. Jap Bing Jing Yogesh Joshi Kirthy Kalyanam Michael A. Kamins V. Kumar Gilles Laurent Sukekyu Lee Jonathan Lee John D. C. Little Nicholas Lurie Deborah J. MacInnis Tom Meyvis Alan L. Montgomery Scott Neslin Patricia Nisol Joseph C. Nunes C. Whan Park Mary E. Purk Arvind Rangaswamy S. Sajeesh Atanu R. Sinha Sanjay Sood Joel H. Steckel Meng Su Niladri Syam Jacquelyn Thomas Marc Vanhuele Naufel J. Vilcassim Russell S. Winer Z. John Zhang Fred Zufryden
American Greetings Research Council Applied Stochastic Models in Business and Industry Book Communications & Strategies Consumption Markets and Culture Décisions Marketing Games and Economic Behavior Harvard Business Review HEC ICAEW International Journal of Electronic Commerce International Journal of Research In Marketing Journal of Advertising Research Journal of Consumer Psychology Journal of Consumer Research Journal of Interactive Marketing Journal of Marketing Journal of Marketing Research Journal of Retailing Journal of the Operation Research Society L'Expansion Management Review Marketing Letters Marketing Science MSI reports Quantitative Marketing and Economics Revue Francaise de Gestion Sloan Management Review University of Chicago Dissertation USC

Refereed Publications

None

Books and Book Chapters (Top)

None

Non-Refereed Publications (Top)

  1. Exploring Relationship Marketing: Converting Customers into Loyal Shoppers
    Xavier Drèze, Stephen J. Hoch, Mary E. Purk, American Greetings Research Council, .
  2. Turning Traffic into Transactions: Innovative Strategies to Protect and Grow GM/HBC Sales Through Category Management
    Xavier Drèze, Stephen J. Hoch, Mary E. Purk, American Greetings Research Council, .
  3. How the "Best" Grow Their GM/HBC Business: A Best Practices Survey
    Xavier Drèze, Stephen J. Hoch, Mary E. Purk, American Greetings Research Council, .

Work in Progress (Top)

None

Other Work (Top)

None