Publications

   Dr.

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Refereed Publications

1. Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior
   Xavier Drèze, Joseph C. Nunes, Journal of Marketing Research, June 2011, XLVIII (April), 268-81.
2. Conspicuous Consumption in a Recession: Toning it Down or Turning it Up?
   Joseph C. Nunes, Xavier Drèze, Young Jee Han, Journal of Consumer Psychology, 2011, 21 (2), 199-205.
3. Signaling Status with Luxury Goods: The Role of Brand Prominence
   Young Jee Han, Joseph C. Nunes, Xavier Drèze, Journal of Marketing, 2010, 74 (July), 14-30.
4. Feeling Superior: The Impact of Loyalty Program Structures on Consumer’s Perceptions of Status
   Xavier Drèze, Joseph C. Nunes, Journal of Consumer Research, 2009, 35 (6), 890-905.
5. Moving from Customer Lifetime Value to Customer Equity
   Xavier Drèze, André Bonfrer, Quantitative Marketing and Economics, 2009, 7 (3), 289-320.
6. Real-Time Evaluation of Email Campaign Performance
   André Bonfrer, Xavier Drèze, Marketing Science, 2009, 28 (2), 251-63.
7. Putting One-to-One Marketing to Work: Personalization, Customization and Choice
   Neeraj Arora, Xavier Drèze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, Z. John Zhang, Marketing Letters, 2008, 19 (3-4), 305-21.
8. An Empirical Investigation of the Impact of Communication Timing on Customer Equity
   Xavier Drèze, André Bonfrer, Journal of Interactive Marketing, 2008, 22 (1), 36-50.
9. The Endowed Progress Effect: How Artificial Advancement Increases Effort
   Joseph C. Nunes, Xavier Drèze, Journal of Consumer Research, 2006, 32 (4), 504-12.
10. Your Loyalty Program Is Betraying You
    Joseph C. Nunes, Xavier Drèze, Harvard Business Review, April 2006, 124-31.
11. Brand Extensions of Experiential Goods: Movie Sequel Evaluations
    Sanjay Sood, Xavier Drèze, Journal of Consumer Research, 2006, 33 (3), 352-60.
12. Consumers' Immediate Memory for Prices
    Marc Vanhuele, Gilles Laurent, Xavier Drèze, Journal of Consumer Research, 2006, 33 (2), 163-72.
13. Lessons from the front line: two key ways in which the internet has changed marketing forever
    Xavier Drèze, Applied Stochastic Models in Business and Industry, 2005, 21 (4-5), 443-8.
14. Modeling Movie Life Cycles and Market Share
    Andrew Ainslie, Xavier Drèze, Fred Zufryden, Marketing Science, 2005, Vol. 24 (3), 508-17.
15. Choice in Interactive Environments
    Joel H. Steckel, Russell S. Winer, Randolph E. Bucklin, Benedict G. C. Dellaert, Xavier Drèze, Gerald Haubl, Sandy D. Jap, John D. C. Little, Tom Meyvis, Alan L. Montgomery, Arvind Rangaswamy, Marketing Letters, 2005, 16 (3/4), 309-20.
16. Do Promotions Increase Store Expenditures?: A Descriptive Study of Household Shopping Behavior
    Xavier Drèze, Patricia Nisol, Naufel J. Vilcassim, Quantitative Marketing and Economics, 2004, 2 (1), 59-92.
17. A Field Study of the Effects of Minimum and Reserve Prices on Internet Auction
    Michael A. Kamins, Xavier Drèze, Valerie S. Folkes, Journal of Consumer Research, 2004, Vol. 30 (4), 622-628.
18. Using Combined-Currency Prices to Lower Consumers' Perceived Cost
    Xavier Drèze, Joseph C. Nunes, Journal of Marketing Research, 2004, Vol. 41 (1), 59-72.
19. Measurement of Online Visibility and its Impact on Internet Traffic
    Xavier Drèze, Fred Zufryden, Journal of Interactive Marketing, 2004, Vol. 18 (1), 20-37.
20. Mesure et Analyse de la Multi-Fidélité aux Magasins
    Christine Balagué, Marc Vanhuele, Laurence Daudigeos, Xavier Drèze, Décisions Marketing, October-December 2003, No. 32, 71-82.
21. Internet Advertising: Is Anybody Watching?
    Xavier Drèze, François-Xavier Hussherr, Journal of Interactive Marketing, 2003, Vol. 17 (4), 8-23.
22. A Study of Consumer Switching Behavior Across Internet Portal Web Sites
    Sukekyu Lee, Xavier Drèze, Fred Zufryden, International Journal of Electronic Commerce, Spring 2003, Vol. 7 (3), 39-63.
23. Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-back Trade Deals
    Xavier Drèze, David R. Bell, Marketing Science, Winter 2003, Vol. 22 (1), 16-39.
24. Changing the Channel: A Better Way to Do Trade Promotions
    David R. Bell, Xavier Drèze, Sloan Management Review, Winter 2002, Vol. 43 (2), 42-49.
25. Measuring the Price Knowledge Shoppers Bring to the Store
    Marc Vanhuele, Xavier Drèze, Journal of Marketing, Vol. 66 (October 2002), 72-85.
26. Les clients savent-ils combien coûtent les produits qu'ils achètent ?
    Marc Vanhuele, Xavier Drèze, L'Expansion Management Review, Vol. 103 (December), 2001, 54-63.
27. Internet Advertising: The Medium is the Difference
    Xavier Drèze, Fred Zufryden, Consumption Markets and Culture, Vol. 4(1), 2000, 23-37.
28. Financing the Internet: Four Sustainable Business Models
    Xavier Drèze, François-Xavier Hussherr, Communications & Strategies, Vol 32, 1998, 171-195.
29. Exploiting the installed base using cross-merchandising and category destination programs
    Xavier Drèze, Stephen J. Hoch, International Journal of Research In Marketing, 1998, Vol. 15 (5), 459-471.
30. A web-based methodology for product design evaluation and optimisation
    Xavier Drèze, Fred Zufryden, Journal of the Operation Research Society, Vol. 49, 1998, 1034-1043.
31. Is Internet Advertising Ready For Prime Time?
    Xavier Drèze, Fred Zufryden, Journal of Advertising Research, 1998, Vol. 38 (3), 7-18.
32. Testing Web Site Design and Promotional Content
    Xavier Drèze, Fred Zufryden, Journal of Advertising Research, March/April 1997, 77-91.
33. Data Mining: Using Neural Networks as a Benchmark for Model Building
    Andrew Ainslie, Xavier Drèze, Décisions Marketing, January-April 1996, No. 7, 77-86.
34. Utiliser des bases de données à des fins stratégiques
    Xavier Drèze, Revue Francaise de Gestion, October, 1995, 76-83.
35. Shelf Management and Space Elasticity
    Xavier Drèze, Stephen J. Hoch, Mary E. Purk, Journal of Retailing, Winter, 1994, 301-326.
36. EDLP, Hi-Lo, and Margin Arithmetic
    Stephen J. Hoch, Xavier Drèze, Mary E. Purk, Journal of Marketing, October, 1994, 16-27.

Books and Book Chapters (Top)

1. Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE) Based Brand Equity
   C. Whan Park, Deborah J. MacInnis, Xavier Drèze, Jonathan Lee, in Brands and Brand Management: Contemporary Research Perspectives.
2. Is Internet Advertising Ready for Prime time?
   Xavier Drèze, Fred Zufryden, Reprinted in Internet Marketing: Readings and Online Resources.

Non-Refereed Publications (Top)

1. First Impressions: Status Signaling Using Brand Prominence
   Xavier Drèze, Young Jee Han, Joseph C. Nunes, MSI reports, 2009, 09-107.
2. Feeling Superior: The Impact of Loyalty Program Structures on Consumer’s Perceptions of Status
   Joseph C. Nunes, Xavier Drèze, MSI reports, 2008, 08-102.
3. Retaining Customer Loyalty
   Xavier Drèze, Joseph C. Nunes, ICAEW, 2007.
4. Exploring Relationship Marketing: Converting Customers into Loyal Shoppers
   Xavier Drèze, Stephen J. Hoch, Mary E. Purk, American Greetings Research Council, .
5. Turning Traffic into Transactions: Innovative Strategies to Protect and Grow GM/HBC Sales Through Category Management
   Xavier Drèze, Stephen J. Hoch, Mary E. Purk, American Greetings Research Council, .
6. How the "Best" Grow Their GM/HBC Business: A Best Practices Survey
   Xavier Drèze, Stephen J. Hoch, Mary E. Purk, American Greetings Research Council, .

Work in Progress (Top)

1. Are Snipers Shooting Themselves in the Foot?: A Study of Internet Auctions
   Michael A. Kamins, Xavier Drèze, Valerie S. Folkes, Journal of Consumer Psychology, under review.
2. Can Sniping in Internet Auctions be an Equilibrium Strategy?
   Atanu R. Sinha, Xavier Drèze, Michael A. Kamins, Valerie S. Folkes, Games and Economic Behavior, under review.

Other Work (Top)

1. Deconstructing Store Switching
   Xavier Drèze, Marc Vanhuele, HEC, working paper.
2. Modeling Consumer Learning and Repeat Visit Behavior on the Internet
   Sukekyu Lee, Xavier Drèze, Fred Zufryden, USC, working paper.
3. Increasing Panel Data Accuracy: An Application to Internet Panels
   Xavier Drèze, Kirthy Kalyanam, Rexx Briggs, USC, working paper.
4. Rehabilitating Cherry-Picking
   Xavier Drèze, University of Chicago Dissertation, 1995.