In the News

   Dr.

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• Internet Advertising: MSNBC 7/17/1998 9MB avi file Errata: The video makes reference to a site that has 'more than 100 visits a day.'  The correct number is 'more than 100.000 visits a day.'

• Supermarket Secrets: KNBC 5/7/1996 17:00 7MB avi file

Press

• The Psychology Of Games: Endowed Progress Effect and Game Quests
  www.psychologyofgames.com, November 16, 2010
• Luxury Goods: For Some Consumers, Less is More
  In Arkansas, July 29, 2010
• Designer logos are no go(s)
  The New York Post, July 25, 2010
• Treat each customer the same, or reward the best?
  The Globe and Mail, May 25, 2010
• In Luxury Watches, Beauty Is More Than Skin Deep
  The New York Times, April 23, 2010
• The Power to Persuade: How masters of "supersuasion" can change your mind
  Scientific American: MIND, March 2010
• Keeping the Luxury Market Profitable
  eMarketer, April 29th, 2009
• Risks and Rewards of Loyalty Programs
  thestreet.com, May 29th, 2008
• How to Build Loyalty to Suggestions, Ideas, and Offerings
  insideinfluence.com, September, 2007
• What's in a Name? More Than You Think. ...
  cinematical.com, October 24, 2006
• In Movie Sequel Titles, Names Are Best
  New-York Times, October 23, 2006
• Keeping the customer
  Economist.com, Sep 20, 2006
• The Most Effective Loyalty Programs
  BizReport, September 12, 2006
• For a Memorable Price, Trim the Syllables
  New-York Times, August 14, 2006
• O&M Brand Forum: Brands need to meet consumer expectations, says Xavier Dreze
  agencyfaqs.com, February 2, 2005
• India high on O&M Worldwide's radar screen
  Indiantelevision.com, February 1, 2005
• Grande distribution: client fidèle, client volage
  Les Echos, November 4, 2004
• Réinventer la fidélisation
  Points de Vente, May 27, 2002
• Parler du consommateur moyen n'a plus de sens
  LSA, February 28, 2002
• Measure for Measure
  The Industry Standard, August 27, 2001
• Blind faith in traffic as Web currency
  News.com, June 4, 2001
• Questions a ...
  Les Echos, April 2, 2001
• Comment definir une bonne politique de prix
  Points de Vente, March 21, 2001
• Prix: l'expertise du consommateur remise en cause
  LSA, December 7, 2000
• Les Clients Connaissent-ils les Prix?
  L'Usine Nouvelle, November 30, 2000
• Does Internet Advertising Work?
  Marshall Magazine, Spring, 2000
• Fare hike will add to student t ravel
  Daily Trojan, Vol. 139, No. 21 (Thursday, February 10, 2000)
• Web Banners Do the Trick, Study Suggests
  Los Angeles Times, December 17, 1999
• Undergrads Put Theory into Practice in Marketing Simulation
  Marshall Magazine, Summer, 1999
• Net Ad Measurement Is Inexact Art
  CMP Net, August 6, 1998
• New Study Casts Doubt on Web Advertising Data
  Los Angeles Times, July 30, 1998
• Advertisers Still Skittish About the Web
  Los Angeles Times, January 15, 1998
• Everyday Low Profits
  Harvard Business Review, March-April, 1994
• Broad Grocery Price Cuts May Not Pay
  The Wall Street Journal, May 7, 1993
• The Fine Art of Stocking a Supermarket's Shelves
  The Wall Street Journal, October 15, 1992

Knowledge@Wharton

• Skype's Life after eBay: Free in More Ways Than One (Sep 16, 2009)
• In a Recessionary Summer, Hollywood's Fondness for the Familiar Only Grows (Aug 05, 2009)
• Getting Engaged: Advertisers Search for Their Voices on YouTube (Apr 02, 2008)
• Media Moves: Will the New Online Advertising Models Click? (May 30, 2007)
• Love Those Loyalty Programs: But Who Reaps the Real Rewards? (Apr 04, 2007)
• Blu-ray vs. HD-DVD: Knocking Each Other Out? (Nov 15, 2006)
• What's Next for Netflix? (Nov 1, 2006)
• To Blog or Not to Blog: Report from the Front (Oct 18, 2006)
• The Lowdown on Customer Loyalty Programs: Which Are the Most Effective and Why (Sep 06, 2006)
• Wal-Mart: Is There a Downside to Going Upscale? (Jun 14, 2006)
• The Coffee Wars Heat Up: New Strategies to Jolt the Caffeine-Conscious Consumer (Apr 19, 2006)
• Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising (Apr 5, 2006)
• Yahoo's Strategy: Stay Out of Microsoft's Crosshairs? (Nov 30, 2005)
• eBay Calling Skype: Is It A Good Connection? (Sep 21, 2005)
• The Hype over Skype: Can It Go the Distance? (Aug 10, 2005)
• Attention Shoppers: Great Deals in Retail Mergers (Mar 9, 2005)
• The H-P Compaq Merger Two Years Out: Still Waiting for the Upside (Oct 6, 2004)
• Which Customers Are Worth Keeping and Which Ones Aren’t? Managerial Uses of CLV (Jul 30, 2003)
• Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers (Aug 29, 2001)