Publications
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Dr.
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American Greetings Research Council Applied Stochastic Models in Business and Industry Book Communications & Strategies Consumption Markets and Culture Décisions Marketing Games and Economic Behavior Harvard Business Review HEC ICAEW International Journal of Electronic Commerce International Journal of Research In Marketing Journal of Advertising Research Journal of Consumer Psychology Journal of Consumer Research Journal of Interactive Marketing Journal of Marketing Journal of Marketing Research Journal of Retailing Journal of the Operation Research Society L'Expansion Management Review Marketing Letters Marketing Science MSI reports Quantitative Marketing and Economics Revue Francaise de Gestion Sloan Management Review University of Chicago Dissertation USC
- An Empirical Investigation of the Impact of Communication Timing on Customer Equity
Xavier Drèze, André Bonfrer, Journal of Interactive Marketing, 2008, 22 (1), 36-50. - Measurement of Online Visibility and its Impact on Internet Traffic
Xavier Drèze, Fred Zufryden, Journal of Interactive Marketing, 2004, Vol. 18 (1), 20-37. - Internet Advertising: Is Anybody Watching?
Xavier Drèze, François-Xavier Hussherr, Journal of Interactive Marketing, 2003, Vol. 17 (4), 8-23.
Books and Book Chapters (Top)
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