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Dr.
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American Greetings Research Council Applied Stochastic Models in Business and Industry Book Communications & Strategies Consumption Markets and Culture Décisions Marketing Games and Economic Behavior Harvard Business Review HEC ICAEW International Journal of Electronic Commerce International Journal of Research In Marketing Journal of Advertising Research Journal of Consumer Psychology Journal of Consumer Research Journal of Interactive Marketing Journal of Marketing Journal of Marketing Research Journal of Retailing Journal of the Operation Research Society L'Expansion Management Review Marketing Letters Marketing Science MSI reports Quantitative Marketing and Economics Revue Francaise de Gestion Sloan Management Review University of Chicago Dissertation USC
- Modeling Movie Life Cycles and Market Share
Andrew Ainslie, Xavier Drèze, Fred Zufryden, Marketing Science, 2005, Vol. 24 (3), 508-17. - Data Mining: Using Neural Networks as a Benchmark for Model Building
Andrew Ainslie, Xavier Drèze, Décisions Marketing, January-April 1996, No. 7, 77-86.
Books and Book Chapters (Top)
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